Everlast to introduce sports apparel in Spain, Portugal and the Canary Islands
Everlast Worldwide Inc., manufacturer, marketer and licensor of sporting goods and apparel has entered into a licensing agreement with Misterio del Mar S.L. of Vigo, Spain for the launch of Everlast-branded sports apparel and hats for men, women and children in
Set to debut autumn 2006, the new products will be sold through sporting goods retailers and department stores.
George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, "The Iberian peninsula is a great market for Everlast because of the area's keen interest in boxing. Therefore, the Everlast brand enjoys a very strong recognition factor in the region.”