British university backs new prototype running shoe

16/09/2005
UK physiotherapist Adri Hartveld has been working with Staffordshire University's biomechanics experts for six years to research, develop and test new shoe technology with the objective of preventing common injuries. And now, with the help of the University of Stafford’s Enterprise Fellowship Scheme, he has set up a business, Healus Ltd, in a bid to develop his prototype running shoe commercially.

A keen runner for 30 years, Mr Hartveld said: "My main aim is to help people to be able to run for longer and to run more without injuries. During my time as a physiotherapist I've looked at how exercise can achieve this but for the last seven years I’ve looked at how shoes can do this. I've come up with a shoe sole and have been able to prove that it reduces the impact forces when running by approximately half.”
And it’s looking promising already as earlier this month he and his prototype shoes raced home in first place in the Wolverhampton marathon - despite being sent for half a mile in the wrong direction.

"The shoes make me run with a bounce and not with a bang and so that gives me competitive advantage over other runners," explained Hartveld.