The first Brazilian adidas Sport Performance Centre shop has been inaugurated on Rua Oscar Freire, one of the most fashionable São Paulo addresses, where all the famous local and international labels are found. The event brought together 450 guests including athletes and artists.

The shop follows the same concept as the brand's 19 other concept outlets that can be found in New York, Osaka and Frankfurt, to name but a few. At the inauguration, guests were shown the brand’s new kits, clothing, footwear and accessories.