BASF outlines strategy for Europe
11/10/2005
BASF has presented its new Europe Strategy 2015 at a press conference in Ludwigshafen
BASF’s roots are inEurope ,” said Eggert Voscherau, vice chairman of the board of executive directors of BASF AG. If we look just at the global EBIT of our chemical businesses – in other words our core business – Europe has contributed more than half for many years. The majority of BASF’s employees work in this region, and in the future we intend to continue to invest around €1 billion per year here, subject to profitability,” he continued. It therefore made sense, Mr Voscherau added, for BASF to plan to expand its business in its home market over the next few years.
BASF’s roots are in
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