The 'new look' Interstoff Asia took place for the first time October 5-7 at the Hong Kong Convention and Exhibition Centre, with three key concepts of creation, function and fashion. The event has been re-shaped to cater to the needs of a changing textile and garment industry and it seems to have worked, attracting 10,514 visitors, 2,600 of which came from abroad.

"It was time to re-think the show," says Katy Lam of Messe Frankfurt. "Interstoff Asia has been running on a very successful formula for 18 years, but the industry is changing. There is a real need for an event reflecting new vertical sourcing methods in the textile and garment business."

Over 280 exhibitors from 16 countries and regions participated in the show, and according to organisers the feedback was on the whole very positive, appealing to both garment and textile manufacturers.