Following  recent outlet openings in the Mantua and Bari areas, Lotto is now toasting the official opening of another new store, in the city of Udine, Italy.

The official opening of the new Lotto store situated in the historic heart of Udine took place on October 13 when a tape was cut by the company’s chief sales officer, Alberto Niero, together with the Udinese football team (of which Lotto is the technical sponsor) and coach Serse Cosmi.

The new store houses all of the Lotto collections – from pure performance sports (soccer, five-a-side and tennis) to leisure wear, with an assortment of footwear, clothing and accessories.

The opening of the store takes the number of Lotto stores now operational in Italy to 29, managed either directly or through third parties.