Invista adds new products to Teflon portfolio

25/10/2005

Invista, the licensed marketer of DuPont Teflon fabric protector, has added two new products to its Teflon portfolio – ‘cool and dry DuPont Teflon fabric protector’ and ‘high performance Repel fabric protector’. They will be launched on to the commercial market in spring 2006.

Cool and dry Teflon fabric protector combines durable stain protection with moisture management benefits. New technology uses a ‘nano’ fluorochemical finish to draw detergent into the fibre, which then releases ground in dirt in the wash. Soil re-deposition technology also helps hold soil in the wash liquid, limiting re-deposit, so that the fabric stays looking longer for newer.

High performance Repel Teflon abric protector exhibits outstanding durability. After approximately 30 washes, tests show that the stain repellency  still performs to a high level and, even after approximately 50 washes tests show that there remains a significant stain repellent benefit.

Huw Williams, a representative for DuPont Teflon, said: Consumers today demand performance benefits from nearly all the products they purchase and Teflon fabric protector is in an ideal position to deliver against the need for stain protection and true easy care apparel and interiors.”

Invista has also launched its new consumer ad campaign for the apparel and interior markets, which centres around the theme – outsmart stains. A trade campaign will be launched in autumn 2005.