"Our partnership with the NLL represents a huge opportunity for Reebok to enter the sport of lacrosse," said John Frascotti, Reebok's senior vice president and general manager, performance group. "Lacrosse is the fastest growing sport with today's youth, and our new agreement with the NLL provides Reebok with the platform to reach this target consumer by demonstrating the performance attributes of our products at the highest level of play."