Geox launches flagship Madison Avenue store

18/11/2005

Italian footwear brand known for its "shoes that breathe", Geox has opened its flagship store on the corner of Madison Avenue and 57th Street in New York City. The new store will carry a complete assortment of Geox footwear for men, women and children.

"New York City is known for its high-end, innovative fashion and shopping, and we are pleased to join the ranks as one of the featured retail shoe destinations in Manhattan," said Mario Moretti Polegato, founder and chairman of Geox. "We look forward to expanding Geox’s presence in the U.S."

Geox’s technology provides comfort and benefits for both rubber and leather soles, making them waterproof and breathable, creating a microclimate inside shoes to keep feet cool and dry. The shoes boast a patented technology which allows sweat and heat to exit through these microholes, whilst keeping water out and the feet dry.