Advanced heat transfer technology that yields superior images, text, bar codes and security characters in apparel and footwear tag-free labeling applications has been obtained by Avery Dennison Retail Information Services (RIS) through an agreement with Subli Impresos, Murr S.A., Durango, Mexico (SIMSA).

According to Kevin Young, vice president and general manager, Avery Dennison RIS, the agreement comes at a time when apparel manufacturers that market goods carrying heat transfer applications are seeking a competitive advantage. "Our agreement with SIMSA will benefit quality conscious apparel and footwear manufacturers worldwide. The SIMSA technology delivers brilliant imaging and lends itself to the creation of fresh new designs. Avery Dennison RIS' network of manufacturing facilities makes this technology available to customers on a global basis."

Avery Dennison's Retail Information Services Division brings to industry a global offering of information management, brand identification and solution-enabling products.