Hyosung launches new global branding campaign
06/12/2005
Hyosung has launched a multi-million dollar trade branding campaign for its Creora elastane brand.
The images featured in the campaign are portraits of the finely tuned musculature of four different yoga instructors, demonstrating their agility and energy and illustrating the concept of ‘stretching beyond’.
The ads will run in American, European and Asian trade magazines during 2006 with more than €600,000 advertising investment.
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