December sees the opening of the first The North Face store in Poland, the 11^th in Europe since the brand first introduced its retail partnership program in Europe in June 2003. Opened in partnership with Summit Shop, the store is located on the first floor of the Galeria Mokotów, a shopping mall in the centre of Warsaw.  With 95 square meters of selling space, the new store elaborates on The North Face retail concept designed to personify the brand and celebrate its outdoor exploration heritage.

Topher Gaylord, president outdoor international which comprises The North Face and JanSport brands, said: Customers visiting the store will find a complete selection of The North Face technologically advanced apparel, footwear and equipment in the same authentic atmosphere found in The North Face retail stores worldwide.”

The new Polish store will allow consumers to shop the entire breadth of The North Face product collection,” added Francesco Navach, director Retail The North Face EMEA, including the new youth collection and baselayer system collection coming this Fall.”

Other The North Face retail stores in Europe can be found in London, Amsterdam, Madrid, Helsinki, Stockholm, Copenhagen, St. Petersburg, Manchester, Livigno and Val d’Isere.