The US Olympic Team is using a new, sports-specific laundry detergent called "Win" that is said to be the world's first oxidised formula specifically designed to eliminate the embedded sweat and odours found in performance athletic apparel.

For years, serious athletes have been using high-performance micofibre apparel for its moisture management and body heat mitigation. Unfortunately, these products retain bacteria attracted to the sweat trapped in the same microfibres that provide the performance benefits. The result is a musty odour that traditional detergents have not been able to remove.

"Win's super oxygenated system directly targets the bacteria oxidising the offensive odours and stains associated with performance products that have become popular among Olympic calibre athletes and weekend warriors alike," said Jeff Crow, president of Win Products Inc.