German sportswear brand Puma has announced that as of January 2006 it will become the majority shareholder of Unisol S.A. in Argentina. Unisol is the current Puma licensee for footwear, apparel and accessories in Argentina and has been responsible for the distribution of Puma’s products in Argentina for almost 30 years.

The joint venture also marks the start of phase IV of Puma’s long-term company development plan to expand.
Jochen Zeitz, CEO and chairman of Puma, commented, As licensee Unisol has done an outstanding job in the past – not only in building the brand, but also in extending brand visibility. With the new partnership, as well as our direct involvement in the management of all aspects of our brand, we will ensure that we jointly capitalise even more on future opportunities and further accelerate desirability throughout the South American market.”