Bally Total Fitness signs licence agreement for new line of active sports bras
Bally Total Fitness has entered into a licensing agreement with FAM LLC, through its licensing agent Stone America, to manufacture a full line of licensed sport bras and other adult women's sportswear.
The new apparel will launch in 2006, beginning with the active sports bra, which will hit stores in January. Bally Total Fitness and FAM LLC will also team up to offer other women's athletic apparel, including yoga pants, which will be available later in the year.
Bally Total Fitness operates fitness centres across the
FAM LLC produces men's, women's and children’s underwear and has two distribution centres in