Bally Total Fitness signs licence agreement for new line of active sports bras

21/12/2005

Bally Total Fitness has entered into a licensing agreement with FAM LLC, through its licensing agent Stone America, to manufacture a full line of licensed sport bras and other adult women's sportswear.

The new apparel will launch in 2006, beginning with the active sports bra, which will hit stores in January.  Bally Total Fitness and FAM LLC will also team up to offer other women's athletic apparel, including yoga pants, which will be available later in the year.

Bally Total Fitness operates fitness centres across the USA with nearly 440 facilities located in 29 states, Mexico, Canada, China, Korea and the Caribbean under the Bally Total Fitness, Crunch Fitness, Gorilla Sports, Pinnacle Fitness, Bally Sports Clubs and Sports Clubs of Canada brands.

FAM LLC produces men's, women's and children’s underwear and has two distribution centres in North America.