Rohm and Haas Company has launched a new waterborne technology geared to the high performance coatings market.  The new technology, trade marked under the name Avanse, is said to offer offers the most advanced line of waterborne acrylics, delivering the next generation of performance.  Avanse resins offer considerable improvements in pigment distribution, allowing for significant new levels of coating performance, especially in gloss, corrosion control, and hiding.