Amer Sport exceeds targets

14/02/2006

Finnish sports brand Amer Sports has reported a 32% increase in net sales to 1,363.7 million for 2005 compared with 1,035.9 million in 2004. Salomon, which was recently acquired by Amer Sports, increased net sales by 25%.

According to CEO Roger Talermo, The Fitness Equipment Division had another successful year. Net sales rose by 20% to 252.1 million. Net sales growth was fuelled primarily by direct sales to major commercial customers, and the company’s increased ability to deliver a ‘Total Product’ that addresses commercial facilities’ business needs. Growth significantly outpaced that of the industry.”

Team Sports performed well and posted record earnings. Net sales rose by 10% to 203.8 million. Of the product groups, sales growth was seen particularly in baseball and softball bats. Racquet Sports also broke all its previous earnings records. Its net sales rose by 7% to 225.4 million. Wilson’s sales of tennis rackets were up 9%. Wilson’s share of the global tennis racket market was 37%.

In the Golf Division, net sales declined by 4% as tough competition on the global golf equipment market continued.

Atomic’s net sales rose by 4% to 214 million. A total of 873,000 pairs of alpine skis were delivered in 2005. Atomic’s share of the world's alpine ski market was about 19%. Sports Instruments’ net sales were down 7% to 72 million. Suunto implemented an organisational change and new management stepped in.

Salomon’s Q4 net sales amounted to 255.2 million. The bicycle component manufacturer Mavic, which is part of Salomon, continued to enjoy good sales, rising 10% in 2005.