Puma launches trainers made of fish skin
German sports apparel brand Puma has developed a range of trainers made of
Carpio fish inhabit Patagonian and Pampean rivers that flow out into the
Puma's new range is the result of a long development process jointly carried out by Puma and Pel Patagonia Leather S.A., a company that specialises in the production and trade of exotic skins.
Puma assures those concerned with the environment that use of such skins, which up till now were disposed of as waste, does not affect environmental balance as they are obtained from controlled fishing for meat destined for human consumption. On the other hand, manufacturing is careful and totally done by hand and carried out by a group of selected, experienced shoemakers. Production is in short runs and each edition is limited and exclusive.