Following its first two successful editions, C-Zone, China's first-class sports marketing conference series is to be held, and will this time be parallel to ispo China 06. The event, which is held on March 16th and 17th, is a get-together for the top decision makers from Chinese as well as international brands, all pursuing the same goal: to further strengthen their position in the Chinese sporting goods industry.

Consisting of expert presentations, case studies, and workshops focusing specifically in the Chinese market, C-Zone Shanghai is the next step in the continuation of a series of conferences focusing on the development of the sporting goods industry in China. This event will concentrate on sports sponsorship in particular.