Iconix expands Joe Boxer business

28/02/2006

Iconix Brand Group, Inc. has announced that it has recently entered into three new licence agreements for its Joe Boxer brand in Canada and Northern- Europe.

Under the new agreements, Boxer ehf will have the right to open and operate Joe Boxer retail stores in Northern Europe and elsewhere; the second agreement is with Maple Hosiery to manufacture and market Joe Boxer socks and hosiery in Canada; and lastly, Carmen Jewellery will have the right to manufacture and market Joe Boxer watches and alarm clocks in Canada.

Regarding Joe Boxer’s debut in Scandinavia Olafur Karlsson, president of Boxer ehf, stated, "Our team looks forward to building on the success of the Joe Boxer name. The brand has a very high international awareness and we see an amazing growth opportunity for additional stores openings. The initial stores that we have opened in Reykjavik and Copenhagen have had great initial success and we are excited about their prospects for this year."