Italian sportswear company Lotto Sport Italia has appointed PT Mitra Adiperkasa Tbk (MAP) as its exclusive licensee for Indonesia until December 31, 2010. The new licensing contract was announced at a press conference in Jakarta.

With MAP’s experience in marketing, sales and distribution, Lotto Sport Italia aims to launch the brand in Indonesia and to establish itself as a leading sports brand, particularly during the World Cup year. The objective is to reach a sales turnover of $15 million in three years corresponding to a 10% market share, of which 65% is estimated to come from footwear and 35% from apparel. It also hopes to double sales in five years.

The product lines will include international models as well as a special collection, specifically tailored for the Indonesian market, with distribution through MAP’s retail network of Planet Sports, The Athlete’s Foot, Sport Stations, Soccer Stations, SOGO and many other independent sports retailers throughout the Indonesian archipelago.