Nike, Inc. has appointed executive Sandy Bodecker as vice president, Sport Culture, for the Nike brand, a newly created position designed to drive growth of Nike's sport-inspired footwear, apparel and equipment businesses. He will lead Nike's expanding sport culture opportunity, including action sports and skate. He will have responsibility for strategic leadership and direction, as well as partnering with Nike's product engines and regional management to expand Nike's opportunities world-wide. A 23-year Nike veteran, he will report to Nike brand president Charlie Denson.