New president named at Icebreaker USA

09/03/2006

New Zealand-based manufacturer of pure merino clothing Icebreaker has announced that Troy Ballard, US market manager for the brand, has been promoted to president of Icebreaker USA.

Icebreaker is currently distributed to over 1,000 stores in 15 countries throughout Europe, Asia, Australasia, and North America. After only two years of independent US distribution, Icebreaker saw sales growth of 300% in 2005.