Melbourne-based company The Specialty Group has unveiled its new innovation, Energlo, which is said to be the world's first glow-in-the-dark, waterproof breathable coated fabric technology.

The patented technology has resulted in a product that is said to glow for up to three hours in total darkness after only twelve minutes of exposure to natural light. It involves the use of completely safe photo-luminescent” (light absorbing & emitting) crystals that are dispersed within several layers of the waterproof breathable coatings and then applied to a variety of face fabrics that will ultimately be used for wet weather clothing where additional night time visibility is required.

Originally launched in November last year to be used as a practical solution for people working around traffic or jobsites, it has quickly spread to a wider variety of applications including sportswear.

According to vice president of International Sales & Marketing, Daniel Leipnik, We’re getting dozens of calls a day right now from leading brands of ski and snowboard wear and even manufacturers of cycling, running, and kids wear who see Energlo as a wonderfully useful fabric.”