Eurostop, a supplier of retail systems to the fashion, footwear and general merchandise sector, has announced a strategic affiliation with Options Systems Ltd, a global provider of IT solutions for the apparel and footwear industries. Initially providing solutions for specific ends of the market – retail and wholesale, the two companies plan to develop seamless integration between their products to provide an end-to-end merchandise management solution for clothing and footwear manufacturers and retailers.

The affiliation between the two companies is designed to meet the changing needs of retailers and wholesalers as they expand their business operations. The companies already have established customers utilising both solutions including WDT, Ben Sherman and Hi-Tec Sports.

According to Tony Parkinson, managing director of Options Systems Ltd.,”The distinct business patterns of retailers and wholesalers are starting to become blurred. Increasingly we are seeing wholesalers open factory outlets, concessions in department stores and retailers licensing their brands to other retailers. Apparel companies need an end-to-end solution and the integration of two specialist apparel products offers a best-of-breed solution that is unparalleled.”