German sportswear company the adidas group  and the National Basketball Association have signed an 11-year strategic global merchandising partnership that will make the adidas brand the official uniform and apparel provider for the NBA, the Women's National Basketball Association (WNBA) and the NBA Development League (D-League) beginning in the 2006-07 NBA season.

The new deal comes as a result of the group's January 2006 acquisition of Reebok International Ltd., the NBA's exclusive uniform and apparel provider since 2001 and includes rights to sell apparel as well as casual and performance footwear in the US, Canada, Europe, and Asia. The Reebok brand will continue to be a global marketing partner of the NBA and will maintain the ability to create NBA branded footwear.

Under the agreement, adidas will design, manufacture, and market products for a wide assortment of NBA apparel collections.