AVP signs Speedo as official licensing partner
Lifestyle sports entertainment company AVP Pro Beach Volleyball Tour, Inc., a wholly-owned subsidiary of AVP, Inc., has signed a three-year licensing agreement with swimwear brand Speedo. As part of the new deal, which runs until 2009, Speedo will manufacture, market and distribute the new "AVP and AVP Pro Series apparel by Speedo" line of merchandise to be sold at all AVP Crocs Tour events as well as through retail distribution.
Products will include volley shorts, women's performance swimwear, outerwear, casual wear, hats, visors and backpacks.