Uli Becker has been appointed as head of global marketing for the Reebok brand. In this newly structured role, Mr Becker will oversee global product, sports marketing, global brand marketing and global brand public relations. He will report directly to Paul Harrington, president and CEO of the Reebok brand.

Mr Becker currently heads up global brand marketing at adidas and serves as managing director of the adidas International B.V. in Amsterdam. He will relocate to Reebok’s headquarters in Canton, Massachusetts, and begin his new role July 17.

Mr Becker has been with the adidas Group for over 16 years. During that time, he held various senior management positions in product marketing, brand communication, advertising/media and sales on a global, regional and local level.

Mr Becker succeeds Dennis Baldwin, who is leaving Reebok to pursue new professional interests. Since October 2005, Mr Becker and Mr Baldwin co-led the marketing team in the adidas-Reebok integration process.