New head of global brand marketing appointed by - sportstextiles: Lea SportsTextiles

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New head of global brand marketing appointed by adidas

24/05/2006

Adidas has appointed Eric Liedtke as head of global brand marketing for the adidas brand. Mr Liedtke will be responsible for communications, PR and market research and will report directly to Erich Stamminger, president and CEO of the adidas brand.

Eric Liedtke currently heads up brand marketing at adidas America in Portland, Oregon. He succeeds Uli Becker who has been appointed head of global marketing for the Reebok brand.
 




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