US-based designer and manufacturer of premium footwear and apparel Rocky Shoes & Boots, Inc. has officially changed its name to Rocky Brands, Inc.

Mike Brooks, chairman and chief executive officer of Rocky Brands, stated, "The Rocky name is synonymous with quality, comfort, and durability and it will continue to serve as the foundation of our company into the future. At the same time, we now operate a diversified portfolio of leading brands in addition to Rocky Outdoor Gear including Georgia Boot, Durango, Lehigh and Dickies, and we believe our new name better represents our expanded operations and our growing position in the marketplace.”

The name change was approved by the company's shareholders at its annual meeting on May 16.