On Sunday, May 28, Nike will present the players of the US Soccer Federation with a Limited Edition ‘Don't Tread On Me’ uniform to mark the team's final send-off match before leaving for Germany and the World Cup.
Borrowing from a jersey that US soccer players wore in the 1950s, the red jersey features a diagonal sash across the chest in blue and white. The players' numbers sit below the sash on their right. Over the heart rests a US Soccer crest reminiscent of the same 1950s era. On the left sleeve is the ‘Don't Tread On Me’ mark with a snake coiled around a soccer ball.
Nike introduced the ‘Don't Tread On Me’ campaign in autumn 2005. It was designed to give US soccer fans a unifying rally cry and a mark they could use to celebrate their team. It began with the unveiling of a giant banner bearing the crest at a US soccer game last October.