Everlast signs new footwear licensee

16/06/2006

Manufacturer, marketer and licensor of sporting goods, apparel, footwear, Everlast Worldwide Inc., has signed a new licence to manufacture and distribute athletic and casual footwear for men, women and children with E.S. Originals Inc, a footwear marketer with over $1 billion in annual retail sales. The New York City headquartered company will distribute the Everlast branded products beginning in the second quarter of 2007 to sporting goods, athletic footwear and department stores in the US and Canada.

This new licence replaces Everlast's former footwear license with the Meldisco division of Footstar, Inc. that focused on mass merchant retailers. This change allows Everlast to elevate its footwear distribution to match its apparel channels of trade.