The Federation of the European Sporting Goods Industry (FESI) has announced the affiliation of a new Associated Member, Siport.

Established in 1981 and based in Italy, Siport is the licensee of several children’s footwear brands, including Barbie, Fisher-Price, Hot Wheels, United Colors of Benetton and Polly Pocket. The company specialises in children’s footwear, mainly sport and sport casual, producing around five million pairs of shoes per year.

President of FESI and vice president of Puma, Horst Widmann said, “I am delighted to welcome Siport to our Federation, this affiliation is a further step towards an important goal for FESI. Our federation is expanding its platform within European Union affairs and is confirming its essential role as interlocutor between the Sporting Goods Industry and the European Union decision-making bodies”.

FESI represents the interests of approximately 1,800 sporting goods manufacturers (85% of the European market) through its ten National Sporting Goods Industry Federations and its directly affiliated member companies.