New Balance has joined the Federation of the European Sporting Goods Industry (FESI) as a new Regular Member.

Established over 100 years ago in Boston, Massachusetts, USA, New Balance manufactures high performance footwear and apparel.

The President of FESI and Vice-President of Puma, Horst Widmann said, “I am delighted to welcome New Balance to our Federation, this affiliation is a further step towards an important goal for FESI. Our Federation is expanding its platform within European Union affairs and is confirming its essential role as interlocutor between the Sporting Goods Industry and the European Union decision-making bodies.”

FESI represents approximately 1,800 sporting goods manufacturers (85% of the European market) through its ten National Sporting Goods Industry Federations and its directly affiliated member companies.