Designer and manufacturer of footwear and apparel Rocky Brands, Inc. has signed a licensing agreement with footwear company Sole Matters, LLC, whereby Rocky will produce, market and distribute a line of men's and women's casual footwear under the brand name Zumfoot.

Zumfoot products feature newly developed orthopaedic technologies including multiple interchangeable and modifiable footbeds made from cork; modelled on an anatomically correct last, which are said to provide extreme comfort. The Zumfoot footbed and leather linings are treated with an anti-microbial silver compound to prevent the growth of bacteria and fungus. In addition, several Zumfoot styles will feature unique leather, specially developed to reduce the environmental impact.