Footwear and apparel company Rocky Brands, Inc. has been appointed by Michelin Footwear to produce, market and distribute a line of footwear in North America under the Michelin brand name.

Michelin Footwear, a division of Gear Six, LLC, has been distributing a line of safety footwear in the US since 2004.

Rocky Brands plans to introduce an adventure-performance category under the Michelin name in order to provide entry into the outdoor recreational footwear market, which includes hiking, camping and mountaineering among other activities.