Outdoor sports lifestyle company Quiksilver, Inc. has created a joint venture with Russian Sports footwear and apparel company Sprandi International Ltd., with the exclusive rights to design, manufacture, market and distribute Quiksilver and Roxy branded products in Russia.

The joint venture will be responsible for establishing a Russian distribution network of company-owned retail stores as well as a sizeable wholesale business that will include licensed retail stores, large key accounts and small independent retail chains.

The company will hold a majority stake in the joint venture.