Under a mutual agreement with New Point Industrial Limited, the adidas Group has taken control of the distribution and licence rights for the Reebok brand in China.  This means that adidas will hold the exclusive distribution rights for Reebok products in China as of January 1, 2007.

According to adidas, buying out Reebok distributors and joint ventures is one of the key components of the strategy to integrate Reebok into the adidas Group and will provide the company with revenue synergies totalling at least €200 million by 2009.