Sports equipment, footwear, insole and sock company Anatom has been appointed to handle the exclusive distribution of the US clothing brand ‘Life is good’ within the UK and Ireland.

‘Life is good’ has seen steady growth over the past twelve years and is expected to achieve a worldwide turnover of $80 million this year. The company will officially launch the brand at the OutDoor Show in Friedrichshafen, July 23-26.