German sportswear and footwear brand Puma has reported improved financial results for the second quarter and first half of 2006, boosted by its success at the World Cup. 

Puma was the dominant kit supplier at the championships, with a strong portfolio of 12 teams and gained brand visibility throughout 56% of all games on the pitch. It also supplied the champions, Italy, with its kit— the first time in the company’s history that a Puma sponsored national team has won the World Cup Final.

Puma was also among the top three brands in terms of player presence on the field, with 18% of all players wearing its v1.06 product line.

Puma’s branded sales, which include consolidated sales and licensee sales, reached €620 million during the second quarter, a 17.1% (currency adjusted 17.2%) increase over last year. During the first six months, branded sales grew 16.1% (currency adjusted 14.3%) to €1,356 million.

Footwear sales increased 13.9% (12.1%) to €770 million, apparel improved by 19.2% (18.2%) to €469 million and accessories rose by 18.9% (18.8%) to €118 million.