Supplier of cotton items for babies Pure Beginnings has launched a new line of organic baby clothing, bedding, and personal care products.

The cotton used is produced without pesticides or other harmful chemicals, following concerns over conventional cotton production using 25% of the world’s pesticides. Demand for organic fabrics is said to be prompting annual market growth of 15% per year.

In addition to environmental issues related to cotton farming, pesticide and chemically-treated fabrics block the natural balance of the skin by trapping heat and preventing it from absorbing moisture effectively, and can cause rashes and eczema on sensitive skin.

Organic cotton has a softer feel, is more breathable and lasts longer.