Vaude and Elderid focus on joint endeavours

14/08/2006

Outdoor specialist Vaude and climbing brand Edelrid combined forces in March and are looking for ways to combine competencies and fortify both brands’ market position in Germany and abroad.

Vaude’s textile competence in the clothing and hardware sectors has been supplemented by Edelrid’s expertise in the development and production of climbing hardware and, by joining brands, the companies claim to be a complete outfitter covering the entire spectrum of textiles and hardware for all outdoor and mountain sports activities.

Edelrid will take over product development and product manufacturing as well as the distribution of the Vaude subsidiary brands Lucky (climbing hardware) and Markill (gas stoves and hydration systems).

As of spring 2008 the connection between both brands will be clearly expressed through advertising, catalogues, events, sponsoring and collaborations with climbing halls.