Sweden-based fashion apparel company Mo’cycle Industries AB launched its motorcycle jeans collections and its limited edition designer jeans at fashion fair CPH Vision in Copenhagen, August 10-13.

The designer jeans consist of nine models and are produced in limited numbers with only 500 pairs of each model made.

The motorcycle jeans are an exclusive collaboration with Harley-Davidson the motorcycle jeans and have been adapted to fit the market and safety demands. The jeans are reinforced with 1.3 mm cow leather and can be worn with CE- approved knee armour to fulfil safety regulations.

Established in 2005 by Moses Shahrivar, the company was recently awarded ‘Company of the year 2006’ by Science Park, Jönköping Sweden.