Water Girl, USA to become Patagonia Women’s Surf

16/08/2006

Outdoor apparel company Patagonia, Inc. has revealed that, with effect from spring 2008, the Water Girl, USA brand will change to Patagonia Women’s Surf. The decision comes as the final step in Patagonia’s brand restructuring, which has included the transition of Lotus Designs to Patagonia Paddling and the reclassification of the Rhythm collection to Climbing-Inspired Clothing. Water Girl, USA, will continue to be sold in the marketplace during both the spring and autumn 2007 seasons. In spring 2008, the Women’s Surf category will be branded Patagonia, with Water Girl as secondary identification on interior labels.