Two of the top international authorities in freeride/big mountain skiing, Kaj Zackrisson and Sverre Liliequist, have joined Swedish protective gear company POC’s big mountain team.

Mr Zackrisson and Mr Liliequist have skied and competed at world class level for many years.

The agreement with the two professionals is not just a sponsorship deal; the company is hoping that their reputation, experience and expertise will be valuable in the development of new products and product categories. The first results of this collaboration will be unveiled at SIA and ispo 2007, said CEO Stefan Ytterborn.

POC designs, engineers and markets personal protective gear for alpine skiers.