Russell Athletic launches mobile marketing tour

24/08/2006

Branded apparel and sporting goods company Russell Athletic’s Everyday Performance Tour will hit the road this August, showcasing the company’s history, teams' current on-field uniforms and sideline apparel through the years.

Sports fans will have the opportunity to win prizes and view changes in sportswear, from the earliest woven uniforms to the most exciting new products in the market.

The touring vehicle will feature new products on display inside and outside of the vehicle.

Highlights will include Russell Athletic's latest innovation in fabric technology, Dri-Power Fleece, which integrates moisture management technology with fleece to keep athletes drier and more comfortable.