Chinese sports and footwear brand Li Ning has posted a significant rise in turnover for the six months ended 30 June. Turnover of the group surged by 24.2% to approximately RMB1.371 billion ($172.385 million). The growth in turnover has been attributed to the rapid expansion of the company’s sales network, development of new products, enhancement in the supply chain management, distinguished brand positioning and improvement in sales efforts.  Profit attributable to equity holders reached RMB129.939 billion representing an increase of 65.9% over that of the same period last year. 

For the six months ended 30 June, the group developed and designed a number of new products for its five target sports goods series, namely running, basketball, soccer, tennis and fitness. These products were well received by the market and successfully boosted product sales. In addition, significant improvements in footwear product design, together with increasing number of medium-priced products and reinforced marketing efforts, led to a strong growth of 49.9% in Li-Ning brand footwear sales. In spite of keen competition from the aggressive expansion of overseas and domestic brands, an increase of sales growth of 23.3% was achieved for LI-NING brand apparel products, while sales of accessories increased by 28.3% as a result of optimisation of product strategy during the period.

Li Ning has its own branding, research and development, design, manufacturing, distribution and retail capabilities. The group’s products include sports footwear, apparel and accessories for sport and leisure use primarily sold under its own ‘Li-Ning’ brand.