US-based information management, brand identification and solution-enabling products company Avery Dennison Corporation has appointed Philip Calderbank as director of marketing – RFID & Security.

Mr Calderbank will be responsible for Avery Dennison RIS’ world-wide strategy for RFID and security products. He has spent the past twelve years in RFID-related businesses most recently from software integrator Seeburger, Inc., where he served as vice president, RFID.

He replaces Mischa Reis, who will now lead Avery Dennison’s strategy team in Pasadena, California, as director, corporate strategy and business development.

The company’s brand identification products include fashion-inspired woven and printed fabric labels, heat transfers and embellishments for tag-free labelling, graphic tags, integrated bar code tags, leather and leather-like patches and sock bands.