New footwear and action sports trends at Outdoor Retailer

12/09/2006
The 25th Outdoor Retailer Summer Market event, August 10-13 in Salt Lake City, focussed on growth on the footwear and action sports sectors with 972 exhibitors attending.

The steady emergence of the action sport market at Outdoor Retailer was compounded by new exhibitors such as Quiksilver USA, 686 and Olukai.

Other trends highlighted at the fair were luxury camping, with high-end camping gear designed around comfort exhibited. Products included camp furniture, canoes and kayaks, wired apparel, grills, radio coolers and hammocks.

The footwear segment also continues to build momentum as an essential part of the outdoor community and since the presence of footwear-specific exhibitors over the years has steadily increased. Summer Market now offers the opportunity to explore niche markets, such as outdoor walking and women’s climbing shoes, and provides buyers with easy access to hundreds of top brands all in one place.

Many outdoor industry manufacturers and retailers have been turning their attention towards the youth market, also known as the ‘Millennial Generation’ in response to growing interest from this group. A number of exhibitors showcased new outdoor products designed to appeal to the younger generation.

Outdoor Retailer Winter Market 2007 will be held in Salt Lake City, Utah, January 27-30.