Merinoinnovation.com was commissioned by Australian Wool Innovation (AWI) to assist the global apparel industry in accessing information about Merino wool.

AWI Chief Executive Officer, Dr Len Stephens said, “Australia is the world’s leading Merino wool producer and innovator and we are constantly being asked to provide information about its use and supply.”

Compiling the trends and forecasting section of the site is Sophie Steller, who has more than 17 years experience in yarn, colour and trend research, specialising in all aspects of knitwear and design.